Planning A Promotion?
Before you go and search for the perfect product from among thousands, there are six questions you need to answer…
1. What is the purpose of your promotion?
What are you hoping to achieve with your promotion? Do you want to create awareness? Are you interested in rewarding a behavior or response? Do you want to get better results with your current marketing tactics? What specific action to you want people to take?
Promotional products are wonderful at getting people to do things. They can be used to significantly improve your existing lead generation efforts. They can be used to increase loyalty and goodwill among your current customers or to reactivate those who have not ordered in a while. Promotional products can be used as an incentive to encourage an employee to do a good job. Or, they can be used to reward for a job well done.
2. Who is your target audience?
Who, specifically, do you want to impact with your promotion? Effective promotion depends on narrowly ‘targeting’ who you are after. Your items are delivered only to the individuals you choose, so your message and your money are not wasted on those it will not resonate with.
3. What exactly do you want to communicate to your target group?
If the truth be told, many companies just ‘wing it,’ but you should take the time to compose a strong effective marketing message. Ask yourself, “Is my message inspiring? Does it include a compelling benefit?”
4. Where & when do you want to reach your targeted group?
Where will your prospect be most receptive to your message? At the office? At a trade show? In the car? At home? In the morning, evening or when they’re looking in the fridge for something to eat? Knowing this will help you select an item that will be useful ‘exactly’ where & when the message will be best received.
5. How will you get it to your target audience?
Will you distribute it at a trade show, in person, or by direct mail? The delivery method is an important part of the overall experience and should be considered carefully. Additionally, the packaging, you choose, can add tremendous impact to your promotion, so don’t leave this small detail out of your planning.
6. When do you want to start getting the results of your promotion?
Are you going to tie your promotion to a specific event? Is your promotion a part of an ongoing communication strategy? Is your promotion being used to support a specific goal with a deadline? Once again, purpose drives an effective promotion and timing is everything. Ideally, you will want to develop your plan and order your items well in advance of its part in the implementation of your program.
Now that you have considered the answers to these questions and gotten your head on straight regarding your project, feel free to have some fun and use our very robust product search engine to find the perfect item for your promotion. Yes, it really can be fun… and a little time consuming, not to mention “overwhelming.” So if you don’t have the time or don’t want to do your own research, contact us and let us know what you are thinking. We’d be happy to do the legwork, narrow the field and provide you with project specific ideas and suggestions. Let us save you time, hassle, and money.
We look forward to a long and productive relationship with you.