Think about it. When was the last time you heard a consumer thank an advertiser for their commercial on TV? Normally the consumer does not like the interruptions to their enjoyment of a broadcast. Or, have you ever heard a consumer thank an advertiser for the commercial played on the radio? Normally, they are annoyed that their music has been distracted. Have you ever heard a consumer thank an advertiser for the advertisement in the newspaper that broke up the article they were reading? Or how about the pop up advertising on a web site that distracted from the site being viewed? Or the stack of “junk” mail advertising flyers in the mailbox and inbox? How do you feel when you are the consumer receiving these advertising messages?
Now imagine an advertiser handing an imprinted pen to a potential customer. Or maybe a business distributing a free t-shirt at a sporting event or a bank gifting an imprinted coffee mug to their client. Imagine the reaction of a prospect being handed a “swag” bag of goodies for visiting a trade show booth. These consumers will say “Thank You.” They will appreciate and accept the advertising message with gratitude. And will most likely keep and use the item long after receiving it.
Don’t take my word for it, check out the Industry research. In a PPAI study they found that 83% of consumers surveyed liked receiving a promotional product with an advertising message. And in an ASI survey they found that more than 8 out of 10 (84%) of respondents remembered the name of the advertisers on the promotional products they had received over the last year.
Wow, those are impressive numbers and most definitely proves the power and effectiveness ofPromotional Product Advertising!!